Gina’s passion and love for cultures and fashion drove her to start her luxury fashion brand. Gina combines this with her Palestinian heritage embroidery a feature in every design.
The scope was to design a brand and an e-commerce website that portrays Gina’s mission of empowering women from all backgrounds through ethical and sustainable fashion.
Web Design & Development
A simple infinite symbol to represent the unity and wholeness of the main cause of the brand which is women empowerment through ethical and sustainable fashion. The symbol is centered with the intersected initials to further personalize the brand. The elegant curves reflect a feminine feel with a touch of gold for luxury.
Elegant Serif typefaces were complemented by modern simple sans fonts with a colour palette derived from a warm saturated dark red to symbolize the power and passion complemented with a modern style gold for luxury.
A minimal elegant design with a modern layout to simplify the user experience, the website reflects the branding feel portraying the beautiful collections. This e-commerce website is fully responsive and has dynamic smooth scrolling with animations and parallax.
The seamless adaptation of the desktop layout to tablet and mobile keeping the user flow simple and minimal is essential for the success of the platform for all mobile users. Easily accessible to submit the client questionnaire and bespoke product inquiries.
*The photos were provided by the client