Based in Doha – Qatar, Carbon Wheels offer high-end cycling products with proficient expertise. Professional cyclists and beginners alike will find the best equipment and components, services, and reliable advice that will serve their needs.
The scope was to develop a dynamic website detailing all aspects of products and services in a way to induce customer engagement.
Website, Art Direction
We complemented the brand’s colour palette with blue charcoal. A color of loyalty, strength, wisdom and trust. This creates a balance with the saturated warm rose representing the power and energy of the sport reflecting on the brand.
We were excited to work on Carbon Wheels website. The Carbon team was so collaborative and they have an amazing collection of world-known brands like Specialized, Cervelo, Shimano, and more. We laid out the information structure for all the services provided and integrated an interactive calendar to view the cycling events by date. Popular routes, clubs, and team members. The brands’ collections are categorized and type and brand. The multilingual dynamic website resulted in great usability.