Dolores kicked off her mountain climbing journey by ascending her first-ever peak in the Himalayas. She was immediately enthralled by the magnificent beauty and natural wonders all around her.
The scope was to design her brand and website to eloquently portray her achievements, talks, and media coverage in an engaging manner that makes reaching her simple for all audiences.
Copywriting, Photo Retouching
Web Design & Development
A logotype combining the S from the first and last name. The S split into two the same way the ice breaks off a mountain in an avalanche.
The colours were derived from the blood moon, which was the red hue sunsets Dolores experienced while she was summiting Mount Everest. The script and sans-serif typefaces across the platform are used to complement the simplicity of the modern layout.
The paper used for the cards is a selected recyclable paper of an off-white shade. This was a necessity as Dolores is the brand ambassador of The Sustainable City – Dubai and an environmental advocate.
The website was designed to be interactive with dynamic animated sliders. The layout is modern and simple enabling the users to easily access the media archives and contact Dolores for any media inquiries too.
The responsive adaptation of the desktop layout to tablet and mobile keeping the user flow simple and minimal was essential for the usability of the platform for all mobile users. The implementation of the Media and achievements had a successful outcome of user engagement.
*The photos and videos were provided by the client