Tahi honey is made from the nectar of New Zealand’s native Manuka flowers and has a unique taste all of its own.
The scope was to design and develop a multilingual e-commerce website for the MENA region distributor to portray their beautiful premium collection of honeys with their taste guides making it easy for users to shop online.
Website. Art Direction
The sans-serif typefaces for the headers and light type for the body to complement the modern premium feel, a script header was added with the same style of the logotype curvature. The colours were derived from the original brand palette and slightly lightened to better suit the online shop.
The multilingual e-commerce website was designed to be interactive with a dynamic layout making the user experience an easy flow with no clutter to focus on Tahi’s key message as well the portrayal of the premium honeys.
The seamless adaptation of the desktop layout to tablet and mobile keeping the user flow simple is essential for the easy access of the online shop and CTA’s for enquires.
*The photos were provided by the client