Based in Riyadh, Saudi Arabia – Golden Butterfly was established with the sole purpose to help women shop for comfortable, chic, carefully selected sleepwear with unrestrained delight striving to inspire confidence in women.
The scope was to develop an elegant brand with an e-commerce website to portray the luxury of curated women’s sleepwear.
Branding, Website, Art Direction,
A simple butterfly symbol with simple curves to reflect the name and the brand and a feminine feel with a touch of gold for luxury.
Elegant Serif typefaces in English and Arabic were complemented by modern simple sans fonts with a colour palette derived from the brand photos as well as incorporating a modern style of gold.
A minimal elegant design with a modern layout to simplify the user experience, the website reflects the branding feel portraying various products with their beautiful photos. The website is fully responsive and multilingual which includes the RTL layout for Arabic. Having smooth scrolling animations and parallax gives the website a nice dynamic feel.
The seamless adaptation of the desktop layout to tablet and mobile keeping the user flow simple and minimal in both languages is essential for the success of the platform for all mobile users.