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WESTAY
BRANDING, PRINT, WEB

Legit is a growing distribution company that focuses on bringing smart & savvy products to the Middle East & offering their customers something unique.

The scope was to design a vibrant brand that reflects the curated on-trend innovative products that Legit offers. Developing a dynamic website to reflect the brand feel online presence too.

  • Client

    WeStay

  • Scope

    Branding, Print
    Copywriting, Translation
    Web Design & Development

  • Year
    2020

Logo

Starting with a simple logotype to establish the recognition for this new brand is essential. Combining the two words We + Stay and contrasting them with two colour to make it easy to read.

sub-brands

This is a collection of logos representing WeStay’s sub-brands. Comprised of the original logotype with the script typeface for the brand.

Brand Identity

The primary colours were a mix of sand, sea, sky, and sunset. These bright colours complement each other by representing warmth, trust, and passion, portraying all the senses of luxury travel. The sans-serif typefaces were implemented to add to the modern feel.

  • SCRIPT

  • HEADER

  • SUBHEADER

  • Body

Colour

Web Design

The multilingual e-commerce website was designed to reflect WeStay’s luxury and opulent services. Modern typography, large attractive imagery. A simple user journey to ease the flow from browsing to booking.

Responsive

The responsive adaptation of the desktop layout to tablet and mobile was seamless keeping the user flow simple and minimal for the usability and viewing experience of WeStay’s amazing collection of luxury villas and cars for all the mobile users.

*The photos and videos provided by the client

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BRANDING, WEB
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