Legit is a growing distribution company that focuses on bringing smart & savvy products to the Middle East & offering their customers something unique.

The scope was to design a vibrant brand that reflects the curated on-trend innovative products that Legit offers. Developing a dynamic website to reflect the brand feel online presence too.

• Client

  Legit

• Scope

  Branding, Print,
  Copywriting, Web Design
  and Development

• Year

  2017

Logo

A Script-like logo along with the ink splatter feel – a simple logotype reflecting the colours of the main brands Legit provides.

Brand Identity

The colours we derived from the dynamic range of brands provided represent the fun and vibrance of the range of products Legit offers. The ink splatter theme formed from those colours and was implemented in the logo too. The sans-serif typefaces across the platforms for a simple modern layout to complement the overall tech-savvy scope.

• HEADER

  

• SUBHEADER

  

• Body

  

Colour

The business cards are composed of two pasted layers of art matt paper. With a layer of smooth velvet lamination. The white logo is embossed and the colored logo is coated with spot UV. The small square round corners shape to portray the playfulness and fun brand collection.

Web Design

The website was designed to be interactive with a dynamic layout enabling the users to easily access the brands and CTA’s to contact the client for purchase and distribution enquires.