NDP is a leading regional creative agency, they are committed to elevating the digital motion picture and film production industry through cutting-edge technology and craftsmanship.

The scope was to design a brand to reflect the high standard production NDP provides from film to Hologram events. The brand’s consistency is to be carried out throughout the platform from offline to online.

• Client

  New Dimension Productions

• Scope

  Branding, Print
  Copywriting, Translation
  Art Direction, Photo Retouching
  Web Design & Development

• Year

  2018

Logo

The strength of a triangle representing the strength of the brand. The inverted equilateral triangle defying gravity to represent holograms and it is also the corner of a cube from another dimension perspective. The sans-serif text has a futuristic look to complement the theme of the brand.

Logo Collection

This is a collection of logos calligraphed for the Hologram events, the calligraphy was derived from the ‘Thuluth’ an elegant, cursive islamic script.

Brand Identity

The primary colours of azure and purple were derived from the Galaxy representing the future tech theme. These bright colours were complemented with shades of grey to form a dark theme contrast. The sans-serif typefaces were implemented to add to the modern futuristic tech feel.

• HEADER

  

• SUBHEADER

  

• Body

  

Colour

The business cards are comprised of three pasted layers of high-end paper. A textured blue, azure middle, and a purple velvet smooth front. The stamped foils consisted of one blue foil and a holographic silver foil. The elite sturdy cards stands out represent the high-end standards of the brand.

Web Design

The multilingual website was designed to reflect the tech feel enriching the viewing experience with this futuristic look. The modern layout showcases NDP’s amazing projects and events in a proficient manner for the user experience throughout the website on all devices.

Responsive

The responsive adaptation of the desktop layout to tablet and mobile was seamless keeping the user flow simple and minimal for the usability and viewing experience of NDP’s portfolio and events for all the mobile users.

*3D artwork, images and videos provided by the client