Unbox Store is a global destination for authentic sneakers, they offer high-end curated sneakers from the top brands, early new releases, competitive prices, and fast delivery to your doorstep.
The scope was to design a brand to reflect the high standards of products and services and to develop an e-commerce platform to create a new shopping experience for the customers implementing 3D and AR.
Branding, Art Direction
UX / UI, Web & Apps
A concept logotype is boxed in a frame to imply the enclosure of a box. The interconnected sans-serif custom letters have a bold look to complement the bold brand. The frame was designed in a way to be animated in and out for revealing UNBOX from the enclosure and the reverse.
The primary colours of azure and gold represent the sport and luxury feel of the brand the azure also implies the tech side of the platform. These bright colours were complemented with shades of grey to form a dark mode contrast. The sans-serif typefaces add to the modern sport/tech feel.
The iOS and Android Apps were designed to be fully immersive. In addition to all the web features, we added a barcode reader to check for the authenticity of the sneakers and implemented a foot-tracking SDK enabling the customers to try on the shoes using AR as well as 3D to have the full immersive buying experience.
The e-commerce website was designed to create a new shopping experience for customers. We focused on the shoes and portrayed them in every way for the customer. The products are presented in a clean minimal layout in 3D, photos, video, description, order tracking, and reviews. The platform has a custom-built admin panel for an easy-to-use content management system.
The responsive adaptation of the desktop layout to tablet and mobile was seamless keeping the user flow simple and minimal for the ease of usability and viewing experience of sneakers in 3D. The checkout journey is also optimized for ease of use for mobile.
*The product photos were provided by the client