REAMARIE signifies the belief that women are most beautiful when they are comfortable and confident in their own skin. They offer an enchanting self-love experience through their range of organic and natural skincare products.
The scope was to design and position the brand to reflect the quality of their products offline and online. We developed the platform from the identity, and packaging, to the e-commerce website.
Branding, Print, Copywriting,
Packaging, Product Photography,
Art Direction, Photo Retouching
Web Design & Development
A custom serif logotype makes the brand name stand out framed with a triangle to represent honesty, solidity, and stability. The logo was designed to be minimalist and applicable to offline print and labeling as well as its online presence.
The primary colours of green, nude, and brown were derived from natural leaves and earth tones, and nude skin tones. These vivid colours were complemented with their lighter shades that contrast with the photos of the models, the open white space that cultivates a minimalist and modern aesthetic. The serif typefaces were implemented with the addition of a light sans-serif subheader to match eloquently preserving the feminine touch.
The business cards were printed on high-end off-white slight textured Conqueror paper. The logo frame was stamped with gold foil representing luxury. Those elite cards stand out to represent the high-end standards of the brand. A custom PR box was also designed and printed for the launch campaign.
There was a creative process for the product line packaging. We designed each package with the inspiration of its product ingredients and colour theme to portray the aesthetic feeling of each product accordingly custom labels derived from the chosen typefaces to match the branding theme.
The e-commerce website was designed to reflect the quality of products with enriching models and product photos complementing the colour scheme. The smooth scroll speeds of the modern layout with open white space portrays the minimalist and modern aesthetic dynamically.
The responsive adaptation of the desktop layout to tablet and mobile was seamless keeping the user flow simple and minimal for viewing products and the checkout journey.
*The model photos were provided by the client