XStrike is an indoor action-packed entertainment destination in Dubai, where combat simulation meets competitive gaming for players of all ages.

The scope was to build an online platform with a custom player portal for players’ login and scores.

• Client

  XStrike

• Scope

  Photo Retouching
  Web Design & Development

• Year

  2019

Website Identity

We built upon the existing brand a rustic metallic layout to replicate the battlefield themes of the venue. The colour palette was derived from the primary colour crimson, a saturated very light warm red reflecting the powerful emotions of blood and war. The bold sans-serif typefaces for the headers imply the boldness and courage of the brand.

• HEADER

  

• SUBHEADER

  

• Body

  

Colour

Web Design

The website was designed to be dynamic with a layout that includes 3D models of the weapons for user interactivity making the user experience fun and intuitive. A custom player portal was developed for the players’ login to see their scores and achievements.

Responsive

The responsive adaptation of the desktop layout to tablet and mobile keeping the user flow simple and minimal in both languages is essential for the usability of the platform for all mobile users. The implementation of the CTA’s and the player portal had a successful outcome of user engagement.

*The photos and videos provided by the client